Job Description:

As a Digital Marketer, you will be responsible for developing and implementing effective digital marketing strategies to increase brand awareness, drive traffic, and generate leads. You will leverage various online platforms and marketing channels to execute campaigns that deliver measurable results.

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies to achieve company goals.
• Manage and optimize campaigns across multiple channels, including SEO, SEM, email marketing, content marketing, and social media.
• Monitor and analyze campaign performance using tools like Google Analytics, social media insights, and other analytics platforms.
• Create and manage engaging content across websites, blogs, and social media platforms.
• Develop and execute paid media campaigns on platforms such as Google Ads, Facebook, LinkedIn, and Instagram.
• Conduct A/B testing to optimize marketing efforts and improve conversion rates.
• Stay up-to-date with digital marketing trends, emerging tools, and best practices.
• Collaborate with sales and product teams to ensure alignment of marketing efforts with business objectives.
• Manage email marketing campaigns, including segmentation, automation, and performance tracking.

Qualifications:

• Proven experience as a Digital Marketer or similar role.
• Strong knowledge of digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads, email marketing tools, etc.
• In-depth understanding of SEO, SEM, PPC, social media marketing, and content marketing strategies.
• Experience in creating and managing successful digital campaigns.
• Excellent written and verbal communication skills.
• Ability to analyze data, identify trends, and make data-driven decisions.
• Strong attention to detail and ability to multitask.
• Creativity and out-of-the-box thinking for campaign ideas and content creation.